A Fresha alternative for small massage shops
Fresha is a full salon platform: bookings, point-of-sale, stock, marketing, payments and a marketplace. Toosabai is a booking page. For a massage shop with a handful of therapists, that difference is the whole decision.
What Fresha is, fairly
Fresha is one of the most complete salon and spa platforms available. Its calendar, client records, point-of-sale, product stock, marketing tools and consumer marketplace are all in one system, and it is used by very large numbers of salons and spas worldwide. If you run a spa with a reception team, sell products, or want a marketplace that brings new clients, it is a strong choice and this page will not talk you out of it.
What it costs a small shop in practice
As of September 2026, Fresha's pricing page describes a monthly subscription priced per bookable team member (with a separate rate for a single practitioner), a free trial, per-transaction payment processing fees, a marketplace fee on new clients who arrive through Fresha's marketplace (none on returning clients), per-message charges for SMS and WhatsApp beyond an allowance, and paid add-ons such as loyalty and review tools. Amounts differ by country, so check the page for Thailand.
The shape matters more than the numbers. Per-staff pricing means a six-therapist shop pays six times a single therapist. Fees on payments and on marketplace clients scale with your busiest months. And every one of those features has to be set up, understood and maintained by whoever runs the shop.
What Toosabai does instead
Toosabai does the booking and the messages around it, and nothing else. A shop gets a booking page in Thai and English, a shared calendar, staff logins, automatic confirmations, reminders and review requests, and self-service rescheduling for guests. There is no marketplace, no point-of-sale, no product stock and no payment processing.
It costs ฿399 in a month that passes 100 bookings, and nothing in a month that does not. The price does not change with the number of therapists. There is no card to enter until the first month that needs one.
The honest trade-offs
Choosing Toosabai over Fresha gives up real things: a marketplace that can send new clients, card payments and deposits at booking, product sales, and a marketing suite. It gains a setup measured in minutes, a page guests finish in five taps, therapist-by-name booking with real durations and couples handled properly, and a bill that is zero in quiet months and never grows with headcount.
A useful test: if the features you would never open outnumber the ones you would use daily, the simpler tool is the better one — not because it is cheaper, but because the shop will actually keep using it.
Toosabai is the better fit when
- You have 1–10 therapists and one location.
- Your guests come from LINE, Facebook, Google Maps and walk-ins, not from a marketplace.
- You do not sell products and do not need a till.
- Quiet months are real and a per-staff subscription stings.
- Setup has to be done by the owner, on a phone, in an evening.
Fresha is the better fit when
- You want marketplace exposure to bring in new clients.
- You take deposits or card payments at booking.
- You sell retail and need stock control and point-of-sale.
- You run marketing campaigns and a loyalty programme.
- You have several locations or a large team with a receptionist.
Side by side, for a small massage shop
| Fresha | Toosabai | |
|---|---|---|
| What it is | Full salon & spa platform | A booking page and calendar |
| Pricing shape | Monthly, per bookable team member, plus transaction and marketplace fees | ฿399 only in months over 100 bookings; flat regardless of staff |
| Quiet month | Subscription still due | Free |
| Guest booking | Web, app and marketplace; account optional | Web only; five taps; no account |
| Therapist by name, real durations, couples | Yes | Yes |
| Payments & deposits | Yes | No |
| Point-of-sale & stock | Yes | No |
| Marketplace for new clients | Yes | No |
| Thai + English guest pages and emails | Depends on region | Yes |
| Setup | Hours to days | Minutes |
Fresha details from fresha.com/pricing, September 2026; amounts vary by country. Corrections welcome via the help page.
Common questions
- Can I move from Fresha to Toosabai?
- Yes. Set up your services and therapists, then add any future bookings to the calendar by hand. There is no bulk import in the current version, so the practical moment to switch is a quiet week.
- Does Toosabai take a commission?
- No. The only charge is ฿399 in a month that passes 100 bookings.
- Will I lose my Google reviews?
- No. Google reviews belong to your Google Maps listing, not to any booking tool. Toosabai's review requests point guests at that same listing.
See if simpler fits your shop
Create your shop, add your services and therapists, and take a booking today. If it does not fit, you have lost an evening and paid nothing.